Marketing Management: The Millennium Edition: The Millenium Edition - Rilegato

Kotler, Philip

Rilegato

ISBN 10: 0130122173 ISBN 13: 9780130122179

Casa editrice: Prentice Hall, 1999

Riassunto

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium. Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

Su questo libro

Product Description:

Book by Kotler Philip

Su questa edizione

• Editore: Prentice Hall
• Data di pubblicazione: 1999
• ISBN 10: 0130122173
• ISBN 13: 9780130122179
• Rilegatura: Copertina rigida
• Numero di pagine: 718