"Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an ""accidental salesperson.""
Most people don't choose sales as a career. Sales chooses them--and they end up wondering how to make the most of a profession they were never prepared for.
They don't have to wonder anymore. In The Accidental Salesperson, Lytle gives readers a road map that anyone can use to excel in sales. Lively and entertaining, this somewhat unorthodox guide is packed with thought-provoking axioms, humorous and instructive anecdotes, specific strategies, and powerful tools--everything readers need to master essential lessons in sales and professionalism.
Readers will find there are some things The Accidental Salesperson lacks--dull theories, manipulative methods, and high-pressure tactics. But with the wealth of money-generating, career-building techniques it does provide, we don't think those items will be missed."
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Chris Lytle (Madison, WI) is an acclaimed leader in sales training, the founder of the Lytle Organization, and a professional speaker and consultant.
"Introduction
1. The Choice
2. The Chart
3. The Challenge
4. Sales Department or Sales FORCE?
5. Lessons from The Tour: Developing a High-Margin Mindset
6. Why You Must Quit Making Sales Calls
7. Doing Everything Better: The Systematic Approach to Every Step in Your Process
8. What to Do if You Accidentally Get an Appointment
9. Do You Qualify?
10. Doing the Work Before You Get Paid for It and Other Secrets of Success
11. Closing Is a Funny Word for It
12. No Dessert Until You Finish Your Peas
13. Service Is Not Something You Do When You’re Too Tired to Sell
Conclusion"
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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