Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches - Brossura

Hayden, C.J.

Brossura

ISBN 10: 0814473741 ISBN 13: 9780814473740

Casa editrice: Amacom, 2006

Riassunto

Get Clients Now empowers readers with practical, proven strategies for choosing the right marketing tactics for their situation and personality, diagnosing exactly what's missing in their marketing and fixing it, and replacing unproductive cold calling with the power of relationship marketing

Filled with hundreds of tool and techniques, as well as a powerful 28-day plan that enables readers to energise their marketing efforts and dramatically increase their client base, the second edition contains up-to-the-minute strategies for relationship-based marketing in the Internet age.

Key features

Features a foreword by Jay Conrad Levinson, author of the Guerilla Marketing series, who also has this to say: Get Clients Now not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius

Contains all new material on how to use the latest Internet marketing techniques like ezines, search engine optimisation, and blogging...and much more

Packed with over 100 tactics, tools, and foolproof recipes customizable for any professional service business

A popular speaker and seminar leader, C.J. has presented hundreds of programs on relationship marketing, fearless self-promotion, and entrepreneurial success to corporate clients, professional associations, and small businesses

Su questo libro

L'autore:

Hayden is a Master Certified Coach, popular speaker, and principalof Wings Business Coaching, LLC, a firm that teaches self-employedprofessionals to make more money with less effort. She writes onmarketing for Home Business, Selling Power, and About.com.

Contenuti:

"Foreword by Jay Conrad Levinson

Acknowledgments

Introduction

Part I: The Setup

Chapter 1: What Really Works? Effective Marketing Strategies

Chapter 2: Where Do You Start? The Marketing and Sales Cycle

Chapter 3: Where Are You Headed? Setting Your Sales and Marketing Goal

Part II: The System

Chapter 4: What’s Stopping You? Selecting Your Success Ingredients

Chapter 5: Here’s What To Do: Choosing from the Action Plan Menu

Chapter 6: You’re Ready...Let’s Go! Putting the System into Action

Part III: The Strategies

Chapter 7: Filling the Pipeline: When You Don’t Know Enough People to Contact

Chapter 8: Follow¬ing Up: When You Know Plenty of People but You’re Not Contacting Them

Chapter 9: Getting Presentations: When You’re Contacting People but Not Get¬ting Appointments

Chapter 10: Closing Sales: When You’re Making Appointments but Not Getting Sales

Index"

Su questa edizione

• Editore: Amacom
• Data di pubblicazione: 2006
• ISBN 10: 0814473741
• ISBN 13: 9780814473740
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 256