Marketing Communications: Frameworks, Theories and Applications
Sinossi
Bringing together leading and recent views on marketing communications and deals with both brand and corporate issues, this book offers a practical framework within which marketing communications strategy can be developed. Readers should develop skills which will enable them to build their own plans in the future, integrating business strategy with external communications. It covers new aspects in marketing, for example, direct marketing and sponsorship.
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Product Description
Book by Fill Chris
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePrentice Hall
- Data di pubblicazione1995
- ISBN 10 0131509624
- ISBN 13 9780131509627
- RilegaturaLibro di testo
- LinguaInglese
- Numero di pagine280
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Marketing Communications: Frameworks, Theories and Applications
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Textbook Binding. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Codice articolo CHL2063026
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Marketing Communications: Frameworks, Theories and Applications
Da: MusicMagpie, Stockport, Regno Unito
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Condizione: Very Good. 1708529119. 2/21/2024 3:25:19 PM. Codice articolo U9780131509627
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Marketing Communications: Frameworks, Theories and Applications
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Textbook Binding. Condizione: Very Good. Marketing Communications: Frameworks, Theories and Applications This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780131509627
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Marketing Communications: Frameworks, Theories and Applications
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 5 su 5 stelle
Textbook Binding. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780131509627
Quantità: 1 disponibili
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Marketing communications : frameworks, theories and applications. Ex-Library.
Da: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Giappone
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paper. Condizione: good. No Jacket. xx, 515 p. Codice articolo GU013
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