Marketing Management - Rilegato
Sinossi
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Product Description
For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University--one of the world's leading scholars in behavioral decision-making--as a new coauthor.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditorePearson College Div
- Data di pubblicazione2010
- ISBN 10 0136074898
- ISBN 13 9780136074892
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione4
- Numero di pagine506
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EUR 14,54
GRATIS per la spedizione in U.S.A.
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Marketing Management
Da: KuleliBooks, Phoenix, AZ, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Acceptable. The item is fairly worn but still readable. The book may have some cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, sunburn, stains, water damage, bent, torn, damaged binding, dent). - The dust jacket if present, may be marked, and have considerable heavy wear. - The book might be ex-library copy, and may have the markings and stickers associated from the library - The book may have considerable highlights/notes/underlined pages but the text is legible - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return. Codice articolo 521RNJ001NJH
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Marketing Management (4th Edition)
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00086066556
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Marketing Management
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.81. Codice articolo G0136074898I5N00
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Marketing Management
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.81. Codice articolo G0136074898I5N00
Quantità: 1 disponibili
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Marketing Management
Da: HPB-Red, Dallas, TX, U.S.A.
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Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_424915996
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Marketing Management
Da: Upward Bound Books, VALRICO, FL, U.S.A.
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Condizione: Acceptable. This item is worn. Signs of wear may include aesthetic issues such as scratches, dents and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy number of notes and highlighting, but the text is not obscured or unreadable. Codice articolo 59WS4H001DDH_ns
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Marketing Management
Da: Better World Books: West, Reno, NV, U.S.A.
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Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Codice articolo 5047925-6
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Edizione Internazionale
Marketing Management (4th Edition)
Edizione InternazionaleDa: booksdeck, Westlake Village, CA, U.S.A.
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Softcover. Condizione: New. Brand new book. This is an international edition textbook with identical content as the US version and is usually paperback bound instead of hardcover. We ship all our orders from CA/IL, USA (depending on your address) and NOT from Asia! Buy with confidence from a 5-star US based seller. Choose expedited shipping for superfast delivery with tracking. Codice articolo 1350|9780136074892
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Marketing Management (4th Edition)
Da: SecondSale, Montgomery, IL, U.S.A.
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00084716643
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Marketing Management
Da: Grumpys Fine Books, Tijeras, NM, U.S.A.
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Hardcover. Condizione: very good. little wear and tear. Codice articolo Grumpy0136074898
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