Articoli correlati a The Advertising Concept Book: Think Now, Design Later
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This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to `push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 `roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.
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- EditoreThames & Hudson
- Data di pubblicazione2016
- ISBN 10 050051898X
- ISBN 13 9780500518984
- RilegaturaCopertina rigida
- LinguaInglese
- Numero edizione1
- Numero di pagine320
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The Advertising Concept Book: Think Now, Design Later
Editore:
Thames & Hudson Ltd, United Kingdom, London, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to push an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years worth of international, award-winning ad campaigns in the form of over 500 roughs specially sketched by the author also reinforce the books core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR009098552
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The Advertising Concept Book T
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Condizione: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00084262038
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The Advertising Concept Book
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
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HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo HU-9780500518984
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The Advertising Concept Book (Hardcover)
Editore:
Thames & Hudson Ltd, London, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Da: Grand Eagle Retail, Fairfield, OH, U.S.A.
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Hardcover. Condizione: new. Hardcover. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780500518984
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The Advertising Concept Book: Think Now, Design Later
Da: Majestic Books, Hounslow, Regno Unito
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Condizione: New. pp. 320. Codice articolo 371229106
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The Advertising Concept Book: Think Now, Design Later
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
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Condizione: New. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Num Pages: 320 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 210 x 248 x 38. Weight in Grams: 1352. . 2016. 3rd Revised edition. Hardcover. . . . . Codice articolo V9780500518984
Quantità: 15 disponibili
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The Advertising Concept Book: Think Now, Design Later
Editore:
Thames and Hudson Ltd 2016-08-11, 2016
ISBN 10: 050051898X
ISBN 13: 9780500518984
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Hardcover. Condizione: New. Codice articolo 6666-HCE-9780500518984
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Advertising Concept Book : Think Now, Design Later
Da: GreatBookPricesUK, Woodford Green, Regno Unito
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Condizione: New. Codice articolo 26109799-n
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Advertising Concept Book
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In. Codice articolo ria9780500518984_new
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Advertising Concept Book: Think Now, Design Later
Da: Revaluation Books, Exeter, Regno Unito
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Hardcover. Condizione: Brand New. 3rd revised ed edition. 320 pages. 9.80x8.03x1.57 inches. In Stock. Codice articolo __050051898X
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