Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making.
Throughout the text, the authors provide a set of...
Christie Nordhielm is an Associates Professor of Marketing at the University of Michigan Business School, where she oversees the core marketing Program and serves as the Director for the Marketing Center of Excellence for Executive Education. Prior to joining to faculty of the University of Michigan, Nordhielm was an Assistant Professor at the Kellogg School of Management at Northwestern University. She was also a Lecturer in Marketing at...
Wiley’s Digital Advantage
Did you know this book is available as a Wiley E-Text?
E-textbooks offer the complete content of the printed textbook on the device of your preference—computer, iPad, tablet, or smartphone—giving you the freedom to read or study anytime, anywhere.
For Instructors:
Wiley E-Texts allow you to save your teaching notes within the digital version of the printed textbook. Now you can have...
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
EUR 9,08 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiEUR 25,56 per la spedizione da U.S.A. a Italia
Destinazione, tempi e costiDa: ThriftBooks-Reno, Reno, NV, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. Codice articolo G1118014553I3N00
Quantità: 1 disponibili
Da: ThriftBooks-Phoenix, Phoenix, AZ, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. Codice articolo G1118014553I3N00
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. Codice articolo G1118014553I3N00
Quantità: 1 disponibili
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.42. Codice articolo G1118014553I3N00
Quantità: 1 disponibili
Da: medimops, Berlin, Germania
Condizione: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M01118014553-G
Quantità: 1 disponibili
Da: Indiana Book Company, Marion, IN, U.S.A.
Condizione: Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. Codice articolo 1000010247597-8739
Quantità: 1 disponibili
Da: BooksRun, Philadelphia, PA, U.S.A.
Paperback. Condizione: Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Codice articolo 1118014553-11-1
Quantità: 1 disponibili
Da: TextbookRush, Grandview Heights, OH, U.S.A.
Condizione: Acceptable. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping and receive in 2-5 business days within the United States. See our member profile for customer support contact info. We have an easy return policy. Codice articolo 55136993
Quantità: 1 disponibili
Da: Wrigley Books, Austin, TX, U.S.A.
Paperback. Condizione: good. Used items may not include media like access codes or CDs. Fast shipping! Expedited orders take 1-3 business days! Media mail may take up to 5 business days. Codice articolo 3C-9781118014554-G
Quantità: 1 disponibili
Da: Toscana Books, AUSTIN, TX, U.S.A.
Paperback. Condizione: new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. Codice articolo Scanned1118014553
Quantità: 1 disponibili