Events Management: An International Approach [Lingua Inglese] - Rilegato

Rilegato

ISBN 10: 1473919088 ISBN 13: 9781473919082

Casa editrice: Sage Pubns Ltd, 2016

Riassunto

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector.

Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides, case studies, and a "Diary of an Events Manager" to give students a window into the real life of a practitioner.

Brand new to the Second Edition:

• Three new chapters covering industry-related contemporary developments in social media, events tourism and the future of international events
• New case studies in every chapter illustrating real-life and diverse practical applications of each topic
• Updated theory about the critical global issues affecting events and the main drivers of change in the industry
• A Companion Website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning.

Suitable for courses in Events Management and International Events Management.

Su questo libro

Recensione

Both leisure and business tourism today are increasingly about events. International event management is steered by the same trends as tourism such as sustainability and social media. Through theory, case studies, and interactive learning resources, this book gives students and professionals the tools they need to tackle the challenges of event management.

 

(Jarmo Ritalahti 2016-08-05)

The best undergraduate text book about events management on the market. The breadth and comprehensive coverage of events management from an international perspective is the major strength of this book. As a student, the chapters are easy to follow, cover the key concepts, purposeful and insightful. The mini case studies throughout the book help the students apply theory in context. The chapters conclude with discussion questions which will be great for tutorials. And finally, the book is supported by a comprehensive website as a learning board for teachers. From a pedagogical perspective, you couldn’t have asked the editors and contributors to do anything else.      (Dr Ian Yeoman 2016-08-05)

L'autore

Nicole Ferdinand is Senior Lecturer in Events Management at Bournemouth University

Dettagli dell?edizione

• Editore: Sage Pubns Ltd
• Data di pubblicazione: 2016
• ISBN 10: 1473919088
• ISBN 13: 9781473919082
• Rilegatura: Copertina rigida
• Lingua: Inglese
• Numero edizione: 2
• Numero di pagine: 370
• Redattore: Ferdinand Nicole, Kitchin Paul J.