Corporate Communication: A Guide to Theory and Practice - Brossura

Cornelissen, Joep

Brossura

ISBN 10: 1473953707 ISBN 13: 9781473953703

Casa editrice: SAGE Publications Ltd, 2017

Riassunto

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 

With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers.

Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

Su questo libro

Recensione

"The most impressive aspect of the Fifth Edition of Corporate Communication is Cornelissen’s ability to achieve both integration and breadth. What you find is a consistency that unites the broad range of topics that comprise corporate communication. An informative and enjoyable read." (Professor W. Timothy Coombs)

"This book is a treasure...The Fifth Edition aptly meets the demands of the contemporary era with its updated sections on social media and stronger emphasis on the global nature of corporate communication." (Leena Louhiala-Salminen)

Cornelissen’s Corporate Communication is filled with definitions that are easy to digest, making the books' different chapters adequate to introduce key concepts to undergraduate business students, or reinforce graduates’ knowledge... a leading text in the field that will furthermore, be a valuable resource in any practitioners bookshelf into the future (Bradley J. Wilson CrossMark 2018-10-25)

L'autore

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University and a visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

Dettagli dell?edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2017
• ISBN 10: 1473953707
• ISBN 13: 9781473953703
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 5
• Numero di pagine: 336