The Fundamentals of Public Relations: What it is and How to Do it Well - Brossura
- EditoreCognella Academic Publishing
- Data di pubblicazione2018
- ISBN 10 1516536509
- ISBN 13 9781516536504
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione2
- Numero di pagine294
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The Fundamentals of Public Relations: What it is and How to Do it Well
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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The Fundamentals of Public Relations
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PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781516536504
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The Fundamentals of Public Relations: What it is and How to Do it Well
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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The Fundamentals of Public Relations - What it is and How to Do it Well
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The Fundamentals of Public Relations: What it is and How to Do it Well
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Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 333. Codice articolo C9781516536504
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The Fundamentals of Public Relations: What it is and How to Do it Well
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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The Fundamentals of Public Relations
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. After a brief introduction, the book presents students with public relations research and the legal impl. Codice articolo 448009207
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The Fundamentals of Public Relations : What it is and How to Do it Well
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics.After a brief introduction to the discipline, the book presents students with public relations research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and government relations. Essential forms of communication are discussed in chapters on public relations writing, crisis communications, and social media. Students learn the importance of strategic planning and how to approach situational analyses, external audits, and data analyses. The book concludes with an examination of the future of public relations and the role of future practitioners.The Fundamentals of Public Relations is an ideal textbook for foundational courses in public relations, marketing, and advertising.Dr. Joseph Harasta, APR, is an associate professor of communication studies at Kutztown University. He earned his Ed.D. in innovation and leadership at Wilmington University. His research and instruction focuses on integrated marketing communications, public relations planning, and public opinion. He has developed public relations campaigns for professional sports teams, educational institutions, and for-profit and non-profit organizations. He is accredited in public relations by the Public Relations Society of America and co-created the B.S. in public relations program at Kutztown University. He also established the Kutztown University Public Relations Student Society of America (PRSSA) Chapter. Codice articolo 9781516536504
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The Fundamentals of Public Relations: What it is and How to Do it Well
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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Da: Russell Books, Victoria, BC, Canada
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paperback. Condizione: New. 2nd ed. Special order direct from the distributor. Codice articolo ING9781516536504
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The Fundamentals of Public Relations What it is and How to Do it Well
Editore:
Cognella Academic Publishing, 2018
ISBN 10: 1516536509
ISBN 13: 9781516536504
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Da: Revaluation Books, Exeter, Regno Unito
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Paperback. Condizione: Brand New. 2nd ed. edition. 296 pages. 10.00x8.00x0.62 inches. In Stock. Codice articolo x-1516536509
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