Social Media Marketing - Brossura

Tuten, Tracy L.; Solomon, Michael R.

Brossura

ISBN 10: 1526423871 ISBN 13: 9781526423870

Casa editrice: SAGE Publications Ltd, 2017

Riassunto

Recipient of the 2017 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)

“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”— TAA Judges Panel

Social Media Marketing was the first textbook to cover this vital subject and has quickly become...

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Recensione

This is a delightful, practical book and a great addition to the marketer’s toolbox.  I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update.  My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience.   

(Mark Burgess 2017-10-23)

L'autore

Tracy L. Tuten, Ph.D., is Professor of Marketing at East Carolina University where she teaches social media marketing and advertising. Her first book, Advertising 2.0: Social Media Marketing in a Web 2.0 World, was followed by others on using social media and digital marketing for the enterprise, and the book, Advertisers at Work, which features interviews with luminaries in the field. Dr. Tuten’s publications have appeared in such journals as Journal of Marketing Communications, Psychology &...

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Dettagli dell?edizione

• Editore: SAGE Publications Ltd
• Data di pubblicazione: 2017
• ISBN 10: 1526423871
• ISBN 13: 9781526423870
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 3
• Numero di pagine: 448