Advertising Creative - International Student Edition: Strategy, Copy, and Design - Brossura

Altstiel, Tom; Grow, Jean; Jennings, Marcel

Brossura

ISBN 10: 1544370369 ISBN 13: 9781544370361

Casa editrice: SAGE Publications, Inc, 2019

Riassunto

Advertising Creative, Fifth Edition continues to weave discussions about digital messaging through every chapter. Yet, the underlying theme is still about one thing that never changes-the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co-author, Marcel Jennings, who brings a fresh perspective from his background as a copywriter and creative director, as well as teaching at Virginia Commonwealth University. As always, the authors draw upon their experiences as working advertising professionals and teachers to get right to the point, stressing key principles and practical information that students and working professionals can use to communicate more effectively to build memorable brands. They also address some of the key issues impacting our industry today, such as gender equality, diversity in the workplace, and business ethics.

Su questo libro

L'autore

Tom Altstiel (M.A., University of Illinois at Urbana-Champaign) is an owner/partner of Prom Krog Altstiel, Inc. (PKA Marketing), an integrated marketing communications service provider. Altstiel is responsible for developing creative strategy and tactics for digital, print, broadcast, and video as well as client service and new business development. Altstiel has developed creative work for hundreds of consumer and business-to-business clients including Toyota, Johnson Controls, Eaton, 3M, Evinrude, and Snap-On Tools. He has won over 250 local, regional and national awards for creative excellence. Since 1999, Altstiel has been an adjunct instructor at Marquette University, teaching Copywriting, Advanced Copywriting, Campaigns and Principles of Advertising. He received the Dean s Award for Outstanding Part Time Faculty at Marquette. Follow him on Linked In.

Dettagli dell?edizione

• Editore: SAGE Publications, Inc
• Data di pubblicazione: 2019
• ISBN 10: 1544370369
• ISBN 13: 9781544370361
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 5
• Numero di pagine: 488