Market analysis: Assessing Your Business Opportunities - Brossura

Winston, William

Brossura

ISBN 10: 1560242698 ISBN 13: 9781560242697

Casa editrice: Routledge, 1993

Riassunto

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings.

Market Analysis contains all the information needed to complete a feasibility study and a complete outline of a business plan. It covers such important topics as strategic management and planning, determining market size for a product or business, analyzing costs and returns on investment for new products and services, sources of capital for new ventures, and analysis of competition. An annotated bibliography of sources of data used for feasibility studies is included for quick reference. Market Analysis is the ideal guide for all strategic planners, market analysts, and marketing researchers. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.

Translated into Chinese!

Su questo libro

Contenuti

Contents Foreword

• Part I: Introduction to Assessing Business Opportunities
• Assessing Business Opportunities: An Overview
• Strategic Management and Planning
• Part II: External Analysis
• Market Demand Analysis
• Competitive Analysis
• Part III: Financial Analysis
• Revenue and Cost Analysis
• Profitability Analysis
• Part IV: Internal Analysis
• Feasibility Analysis--Summary and Action Plan
• Appendix
• Section I: Opportunity Analysis--Travel Trailer Park
• Section II: Opportunity Analysis--Rollco Packing Company
• Section III: Opportunity Analysis--Urethane Impellers
• Index

Product Description

Book by Winston William Stevens Robert E Sherwood Philip K

Dettagli dell?edizione

• Editore: Routledge
• Data di pubblicazione: 1993
• ISBN 10: 1560242698
• ISBN 13: 9781560242697
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero edizione: 1
• Numero di pagine: 254