Retail and Channel Marketing - Brossura
Sinossi
This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors’ and the manufacturers’ perspectives.Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing.Key features:· Managerial examples through short practical cases· Theoretical insights in boxes for further investigation· Main research evidences highlighted in a chapter summary· Questions that can be used to promote discussion or set as an assignment· Specified learning objectives· Detailed glossaryThis detailed text is ideal for courses introducing the channel and retail marketing domain to graduate marketing and management programmes.
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L'autore
Sandro Castaldo, Full Professor, Bocconi University, Italy, Monica Grosso, Assistant Professor, EMLYON Business School, France and Katia Premazzi, Assistant Professor, SDA Bocconi School of Management, Italy
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreEdward Elgar Pub
- Data di pubblicazione2013
- ISBN 10 1782546200
- ISBN 13 9781782546207
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero di pagine261
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Retail and Channel Marketing
Da: Books From California, Simi Valley, CA, U.S.A.
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Paperback. Condizione: Very Good. Codice articolo mon0002703636
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Retail and Channel Marketing
Editore:
Edward Elgar Publishing, 2013
ISBN 10: 1782546200
ISBN 13: 9781782546207
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Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.01. Codice articolo G1782546200I4N00
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Foto dell'editore
Retail and Channel Marketing
Editore:
Edward Elgar Publishing, 2013
ISBN 10: 1782546200
ISBN 13: 9781782546207
Antico o usato
paperback
Da: HPB-Red, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Codice articolo S_427175155
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Foto dell'editore
Retail and Channel Marketing
Editore:
Edward Elgar Publishing, 2013
ISBN 10: 1782546200
ISBN 13: 9781782546207
Antico o usato
Brossura
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-N-003-00815
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Foto dell'editore
Retail and Channel Marketing
Editore:
Edward Elgar Publishing, 2013
ISBN 10: 1782546200
ISBN 13: 9781782546207
Antico o usato
Brossura
Da: PAPER CAVALIER UK, London, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: very good. Gently used. May include previous owner's signature or bookplate on the front endpaper, sticker on back and/or remainder mark on text block. Codice articolo 9781782546207-3
Quantità: 1 disponibili