The Long Tail: How Endless Choice is Creating Unlimited Demand - Brossura

Anderson, Chris

Brossura

ISBN 10: 1844138518 ISBN 13: 9781844138517

Casa editrice: Random House Business, 2007

Riassunto

What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?

In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it.

Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.

Su questo libro

Recensione

"Anderson's insights with The Long Tail influence Google's strategic thinking in a profound way. Read this brilliant and timely book if you want to get a look at the future of business." (Eric Schmidt, CEO Google)

"The Long Tail is a book for the Head - provocative and insightful. It belongs on your shelf between Tipping Point and Freakonomics, offering great insight into the next generation of internet revolution and opportunity." (Reed Hastings, CEO Netflix)

"A brilliant and important book - as i-intelligent as it is e-entertaining." (Robert Thomson The Times)

"...his book should be read by anyone who wants to understand the social and economic implications of the internet." (Frances Cairncross Prospect)

"[his] background enables him to weave the languages of economics, technology and hip modern culture into a highly readable narrative, zapping casually from one product field to the next and reflecting entertainingly on the nuances and niches between them...I strongly recommend this one to anyone who wants to understand how economics is changing." (Martin Vander Weyer The Sunday Telegraph)

Descrizione del libro

The new economics of culture and commerce

Dettagli dell?edizione

• Editore: Random House Business
• Data di pubblicazione: 2007
• ISBN 10: 1844138518
• ISBN 13: 9781844138517
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 256