Ogilvy on Advertising in the Digital Age - Rilegato
Sinossi
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital". He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the "noise" surrounding digital to outline some essential truths and offer sound practical advice.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Recensione
In this stylish textbook for students of advertising, Ogilvy & Mather non-executive chairman Young offers a smart take on the current state of advertising and how his storied firm has evolved as society has been transformed by the internet ... --Publishers Weekly
L'autore
Miles Young has been the worldwide chief executive and CEO of Ogilvy & Mather since 2009. Young started working in advertising immediately after graduating from Oxford where he read modern history. He joined Ogilvy & Mather in 1983 and was appointed to the board in 1986. In 1995 Miles joined the worldwide board and became chairman of Ogilvy & Mather Asia Pacific in Hong Kong.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreHeadline Welbeck Non-Fiction
- Data di pubblicazione2017
- ISBN 10 1847960871
- ISBN 13 9781847960870
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine288
Compra nuovo
Visualizza questo articolo
EUR 34,18
EUR 8,92 per la spedizione da Regno Unito a U.S.A.
Destinazione, tempi e costi
Risultati della ricerca per Ogilvy on Advertising in the Digital Age
Foto dell'editore
Ogilvy on Advertising in the Digital Age
Da: Upward Bound Books, VALRICO, FL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Good. Book is in good condition, including the original dust jacket, with no markings or highlighting inside. Codice articolo 59WS4H001Q59_ns
Quantità: 1 disponibili
Immagini fornite dal venditore
Ogilvy on Advertising in the Digital Age
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition. Codice articolo 23059209
Quantità: 2 disponibili
Foto dell'editore
Ogilvy on Advertising in the Digital Age
Editore:
Headline Welbeck Non-Fiction, 2017
ISBN 10: 1847960871
ISBN 13: 9781847960870
Antico o usato
Rilegato
Da: diakonia secondhand, München, Germania
Valutazione del venditore 5 su 5 stelle
Condizione: Gut. 288 S. Einband an Ecken leicht berieben, hinten dezent fleckig. Seiten sauber, ohne Eintragungen oder Markierungen. 598 Sprache: Englisch Gewicht in Gramm: 1210 Gebundene Ausgabe, Maße: 19.4 cm x 2.8 cm x 25 cm. Codice articolo 41786
Quantità: 1 disponibili
Foto dell'editore
Ogilvy on Advertising in the Digital Age
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 4 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000. Codice articolo GB-9781847960870
Quantità: 3 disponibili
Immagini fornite dal venditore
Ogilvy on Advertising in the Digital Age
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 23059209-n
Quantità: 2 disponibili
Foto dell'editore
Ogilvy & Mather on Digital Advertising
Da: Majestic Books, Hounslow, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. pp. 224. Codice articolo 374294122
Quantità: 1 disponibili
Immagini fornite dal venditore
Ogilvy on Advertising in the Digital Age (Hardcover)
Editore:
Headline Publishing Group, London, 2017
ISBN 10: 1847960871
ISBN 13: 9781847960870
Nuovo
Rilegato
Da: Grand Eagle Retail, Fairfield, OH, U.S.A.
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: new. Hardcover. David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital". He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the "noise" surrounding digital to outline some essential truths and offer sound practical advice. An indispensible handbook for anyone who already works in advertising and a glimpse into the secrets of the world of advertising for outsiders, updated for the digital age. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9781847960870
Quantità: 1 disponibili
Foto dell'editore
Ogilvy on Advertising in the Digital Age
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Valutazione del venditore 5 su 5 stelle
Condizione: New. Reveals the secrets of successful advertising in the twenty-first century. This book provides advice to young hopefuls and veterans of the industry wanting to improve their success rate. It also examines all the changes that have taken place, from the digital revolution and the emerging markets of China, Korea and Japan. Num Pages: 384 pages, approx. 160 colour & black & white images. BIC Classification: JFD; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 253 x 193. . . 2017. Hardcover. . . . . Codice articolo V9781847960870
Quantità: Più di 20 disponibili
Foto dell'editore
Ogilvy on Advertising in the Digital Age
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. In. Codice articolo ria9781847960870_new
Quantità: 3 disponibili
Immagini fornite dal venditore
Ogilvy on Advertising in the Digital Age
Da: GreatBookPricesUK, Woodford Green, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. Codice articolo 23059209-n
Quantità: 2 disponibili