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Sinossi
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences.
The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an...
Recensione
“This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on both the tourism demand and supply. ... The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media marketing.” (Marianna Sigala, Information Technology and Tourism, Vol. 15, 2015)
Contenuti
1 Information and Communication Technologies (ICTs) in tourism: concepts and developments.- 2 The digitization of word-of-mouth.- 3 Social media impacts on travelers.- 4 Social media impacts on travel suppliers: social media marketing.- 5 Mobile social media marketing in tourism.- 6 Social media metrics and analysis.
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- EditoreSpringer Nature
- Data di pubblicazione2014
- ISBN 10 3319051814
- ISBN 13 9783319051819
- RilegaturaCopertina rigida
- LinguaInglese
- Numero di pagine163
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Social Media Marketing in Tourism and Hospitality
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
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Condizione: New. Codice articolo ABLIING23Mar3113020086966
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Social Media Marketing in Tourism and Hospitality
Da: Anybook.com, Lincoln, Regno Unito
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9783319051819. Codice articolo 8608976
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Social Media Marketing in Tourism and Hospitality
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Springer International Publishing Nov 2014, 2014
ISBN 10: 3319051814
ISBN 13: 9783319051819
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Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
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Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the 'digitization of word of mouth' via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies. 184 pp. Englisch. Codice articolo 9783319051819
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Social Media Marketing in Tourism and Hospitality
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Springer International Publishing, 2014
ISBN 10: 3319051814
ISBN 13: 9783319051819
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Da: AHA-BUCH GmbH, Einbeck, Germania
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Buch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the 'digitization of word of mouth' via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies. Codice articolo 9783319051819
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Social Media Marketing in Tourism and Hospitality
Editore:
Springer International Publishing, 2014
ISBN 10: 3319051814
ISBN 13: 9783319051819
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Da: moluna, Greven, Germania
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Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Examines the impact of social media on consumer behavior and company strategiesProvides a literature review on social media research in tourism Analyses social media metrics for the tourism sectorFollows an approach that combines the. Codice articolo 4497208
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Social Media Marketing in Tourism and Hospitality
Da: Ria Christie Collections, Uxbridge, Regno Unito
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Condizione: New. In. Codice articolo ria9783319051819_new
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SOCIAL MEDIA MARKETING IN TOURISM AND HO
Da: Speedyhen, London, Regno Unito
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Condizione: NEW. Codice articolo NW9783319051819
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Social Media Marketing in Tourism and Hospitality
Da: Revaluation Books, Exeter, Regno Unito
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Hardcover. Condizione: Brand New. 2015 edition. 163 pages. 9.25x6.50x0.75 inches. In Stock. Codice articolo x-3319051814
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Social Media Marketing in Tourism and Hospitality
Da: Mispah books, Redhill, SURRE, Regno Unito
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Hardcover. Condizione: Like New. Like New. book. Codice articolo ERICA77333190518146
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