Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 278 pages; Divided into nine sequential steps common to all forms of marketing to the consumer. 1 Kg. Codice articolo 39383

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Titolo: Maximarketing - the New Direction in ...

Casa editrice: McGraw-Hill Book Company, New York

Data di pubblicazione: 1987

Legatura: Rilegato

Condizione sovraccoperta: sovraccoperta

Edizione: First Edition.

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Riassunto:

Demonstrates the nine basic steps in using a computerized data base to focus advertising on prime prospects, and explains how to make advertising more cost-effective

Product Description:

Book by Collins Tom

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With a permanent inventory of 250,000 hand-picked volumes and with publication dates ranging from the 1500s to the present, MW Books has much to offer the conscientious bibliophile as well as the avid reader. Travel and Exploration, European Literature, Modern Firsts, 19th Century Illustrated, Asian & African Political History, British Topography, Regional Art Reference, Signed & Gift editions etc. etc.; we'd love to hear from you - let us know if we can help in any way.

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MW Books Ltd.
MW Books Ltd. 70A Renmore Road, Co. Galway, GALWA, H91CHH6, Ireland

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